Photo Credit: singleplatform.com
Author Seth Godin said: “People don’t buy goods and services. They buy relations, stories and magic.” This magic if often seen in a meal shared at a restaurant with family, a car being fixed in time for a road trip with friends, or even some time spend at a favorite hair salon. Mystery Shoppers have the pleasure of enhancing said magic by ensuring a high standard of customer service and quality products.
One of the most fun industries to have our shoppers take part in is food! For many, they get the opportunity to spread the magic over a meal with family or friends all while collecting the data that is later turned into feedback for the owner. Employees get to hear the extra feedback from more than one person in the group all compiled into a private review that gives the business the opportunity to change and adjust what is needed and often times even reward those who go above and beyond for their customers. The surveying can be completed in various forms depending on what the restaurant has to offer, but typically shoppers have the chance to pick between dine-in, take out and delivery. With each type of order options comes different aspects that are evaluated such as cleanliness, professionalism, delivery time, quality of food and even how they compare to the local competition. It also has the perks of adding a layer of fun for our shoppers since they can have company join them, creating memories and building relations. It definitely defeats the idea of all work and no play, right? Don’t worry though, the mystery shoppers still take their job seriously and are focused on providing accurate details.
Photo Credit: Pacific Standard
While each industry is important and a fun environment for our shopper and your customers, the food industry has the added dynamic of making memories that can last a lifetime. Ensuring the highest quality of care and food will determine whether those memories are positive or negative. Our unbiased shoppers love assisting in making those positive outcomes occur more often than not!